Replacing flowers with functionality: Rethinking period tracking apps
Introduction
In a landscape dominated by period-tracking apps adorned with stereotypically feminine and pink, flowery designs, OVOLO emerges as a distinctive and functional health app. Recognising the critical importance of cycle tracking as a fundamental aspect of women's health, OVOLO stands apart by prioritising discretion and functionality.
This project challenges the conventional aesthetic norms and aims to provide users with a more personalised, inclusive, and user-centric experience in managing their menstrual health.
Student project
EASD Valencia
2022
Why do people track their cycle?
My first step involved understanding the diverse reasons why individuals track their periods. Exploring the motivations behind period tracking allowed me to identify common themes and user needs, providing valuable insights that informed the planning of app functions.
Receive predictions
to be prepared for periods and plan ahead
Track ovulation
to achieve or avoid pregnancy
to achieve or avoid pregnancy
Collect health data
for conversations with healthcare providers
Track symptoms
for better understanding of own body and different cycle phases
Comparative analysis
Conducting a comparative analysis on four period tracking apps revealed various pain points in the user experience, highlighting areas that need improvement.
Pain Points:
stereotypical pink and flowery aesthetic
indiscreet design
insufficient tracking options
-
no personalisation of tracking views
Conclusion
Each person has individual tracking goals, so tracking should be as customisable as possible.
Vision
A discreet and functional health app in a gender-neutral design.
Key-words
︎ discreet
︎ functional
︎
factual
︎
gender-neutral
︎
customisable
︎ functional
︎ factual
︎ gender-neutral
︎ customisable
Information architecture
In the next step, the information architecture of the app was planned. Essential functionalities of the app were defined and transferred into a sitemap.
EASD Valencia
Period Tracker — OVOLO
2022
Period Tracker — OVOLO
EASD Valencia
2022